If you are not ONLINE, nobody knows about your EXISTENCE.
How much do you agree with this statement?
The online existence of a business is just as important as that of an individual in this era. We do about everything online from studying, creating dialogues, taking polling to S-H-O-P-P-I-N-G. For that very purpose, the existence of an eCommerce store becomes mandatory if you would like to survive in the retailing industry.
The very first step would be your eCommerce website. The very first step towards your eCommerce website would be an extraordinary web design that represents your business. The question that remains; what is the best way to design your website for an eCommerce store?
By carefully collecting extracts from industry experts and designing insights, we’ve come up with the 5 best possible ways to design your website for an eCommerce store for the year 2022 to onwards.
The 5 Secrets To A Successful Web Design
Every business might be different but the core value remains constant. To sell out the products or services to the target audience and make the most of the sales.
There are five main ingredients to this design success recipe.
- Keeping It Simple
Never miss out on an entire point of your website by OVERDOING it.
All those pop-ups, complicated animations and frizzy colors take away the real agenda of your eCommerce purpose. The first thing to keep in mind before initiating, re-doing, and finalizing your website design is; SIMPLICITY.
Keep it as simple and transparent as possible for your viewers to stay rather than increasing your bounce rate.
Not to forget; a website design is incomplete without its developments. Now the key to hold is simplicity, keep in mind to share this vision with your web development company Florida, Texas, Chicago or any other region you opted for understands your point.
- Mind-Set Of A Web Visitor
Being your own audience!
Yes, it is highly important that you step into your buyers’ shoes. For a time being, forget that you own your marvelous eCommerce website and visit your website as a viewer. Re-open your web design and follow the 4 simple steps mentioned below.
You did it! You have got your viewers perspective about your website design for an eCommerce store, yourself. You have reviewed it, evaluated it with criticism and appreciation, made the relevant changes and clapped for yourself.
- Is Your Brand A Priority On Your Website?
It should be.
If your website doesn’t speak the language of your brand, where it does leave your business? When it comes to online shopping, over 70% of shoppers prefer brands over local or non-branded platforms.
Your eCommerce website should clearly shout your brand. It tells the world what you are and how you differ from your competitors. There is a saying that your brand works like DNA for your business. Make sure to spread it out over your website.
- Content That Speaks
Do you know only 20% of your website content is read by the viewers?
Make sure to utilize every inch of your content that creates an instant impact on your target audience. Turning your content highly scannable will work. Simply, break down your content and avoid covering everything under a long boring paragraph. From blogs, product descriptions to specific web pages, keep your content in small chunks.
The content on your website should speak the language of your brand and promote business by sharing the exact information your viewers would require to turn into one of the potential customers.
- Social Proofs Are EVERYTHING
Social presence covers everything that happens in your life. Why not business? Take your brand to social platforms and share the insights with the world through your eCommerce website.
In this era, social proofs build trust. If you are socially challenged, you might be preferred less than your competitors. You might want to add a rating section and healthy feedback from your customers. One can get a testimonials section customized and add the authentic experiences your customers have while opting for your brand.
The more people witness your social presence through your website, the greater you have a chance of turning a website visitor into a customer.
Wrapping it up!
What have we learnt?
There are a million ways to make and destroy your website design for an eCommerce store. No matter if you have an established business or visioning your online start-up, these five secrets should be your top priority to be executed. Your focus is required on the best 5 ways described above to come up with the most impactful web design that leads the way of your eCommerce store towards success and eventually better and boosted ROI.